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Paid Search Associate Manager

Job Location:
Chicago, IL
Metro Area:
IL - Chicago
Company Name: Grainger
Website:  Click to Visit
Grainger

Company Overview

Grainger is a broad line, business-to-business distributor of maintenance, repair and operating (MRO) supplies and other related products and services. More than 3.2 million businesses and institutions worldwide rely on Grainger for products such as safety gloves, ladders, motors and janitorial supplies, along with services like inventory management and technical support. These customers represent a broad collection of industries including commercial, government, healthcare and manufacturing. They place orders online, on mobile devices, through sales representatives, over the phone and at local branches. Approximately 5,000 suppliers provide Grainger with more than 1.6 million products stocked in Grainger’s distribution centers and branches worldwide.

Position Description

Primary Function

  • Develop and execute Paid Search channel strategy for Grainger.com (Internet Retailer Top 10 ecommerce website)
  • Represent Grainger’s largest budgeted marketing channel (Paid Search) throughout the organization, and work within agile environment to acquire new customers and generate orders
  • Help optimize paid search ad spend and performance to achieve business goals
  • Define requirements and resources associated with SEM/PPC strategy
  • Instill an environment of continuous improvement, where  failing forward is an accepted step to success

Principal Duties & Responsibilities

  • Manage Paid Search budget at efficient CPA and ROAS while meeting or exceeding forecasted revenue
  • Develop and implement Paid Search roadmap in alignment with business objectives
  • Create and deliver Paid Search channel reporting and forecasting on business metrics
  • Manage relationship with agency to meet and exceed business objectives through proper budget management, bid optimization, keyword strategy, testing and innovation
  • Develop and execute strategy for keyword optimization, testing, bid management, campaign structures, extensions, etc. across Google, Bing and related channels outside of Search (i.e. YouTube, Gmail, GDN, etc.)
  • Develop and execute Product Listing Ads strategy for over a million SKUs and oversee product feed delivery to multiple vendors
  • Refine campaign targeting and audience segmentation strategy by utilizing RLSA, Adobe DMP, Customer Match and Similar Audiences
  • Proactively develop, execute and analyze tests (ad copy, landing page, etc.) that improve efficiencies and engage customers with relevant value propositions aligned with their needs
  • Develop offline and cross-device measurement capabilities that support Mobile, App, Contact Centers, Branch Network and Sales
  • Support team through business and individual changes
  • Train and mentor team members and delegate projects appropriately and effectively
  • Work closely with leaders from Channel, Strategy, Analytics, Marketing Technology and Creative teams to ensure consistent and effortless customer experience
  • Implement cost saving efforts to reduce inefficient company spending
  • Foster collaborative cross-channel  engagements centered around set business outcomes
  • Support Grainger’s international businesses with Paid Search expertise
  • Oversee marketing invoicing, insertion orders and budgeting
  • Stay current on tools, trends, tactics, news and betas from industry blogs, peer networks and vendors, and educate broader organization and key stakeholders on new opportunities

Position Requirements:

  • Bachelor’s degree in Marketing, Mathematics, Computer Science, Advertising or equivalent
  • 5+ years of experience in Paid Search strategy and implementation
  • Paid Search subject matter expert with experience managing millions of keywords and large budgets
  • Agency and advertiser-side experience a plus
  • Excellent communication, analytical and organizational skills
  • Expert knowledge of Google, Yahoo and MSN platforms and capabilities
  • Familiarity with agile project management
  • Ability to navigate large organization to develop strong cross-functional relationships
  • Thrives in fast-paced environment where multiple projects with tight deadlines are balanced and prioritized
  • In-depth knowledge of various analytics suites (i.e. Adobe Analytics, CoreMetrics, Google Analytics), PPC bid optimization tools (i.e. Adobe Media Optimizer, Kenshoo, DCM, Marin) and DMPs (i.e. AAM, BlueKai)
  • Proven negotiation skills and expertise in managing suppliers and vendors to reach optimum performance
  • Proficiency in Microsoft Office programs (Excel, PowerPoint, Word, Outlook, etc.)

EEOC Statement

Grainger is an Equal Opportunity Workplace and an Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

 
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